Marketing Fundamentals for Non-Marketers
“A 3-week intensive roadmap designed to equip non-marketing professionals with essential marketing concepts, strategies, and practical skills to understand and contribute to marketing initiatives within any organization.”
Introduction to Marketing & Customer Centricity
By the end of this module you will be able to define core marketing concepts, identify different marketing types, and understand the importance of customer segmentation and buyer personas.
Exploring Digital Marketing Channels & Content Strategy
By the end of this module you will be able to identify key digital marketing channels, understand their basic functions, and outline a simple content strategy for a target audience.
Measuring Marketing Performance & Campaign Planning
By the end of this module you will be able to identify key marketing metrics, understand basic analytics tools, and outline a simple marketing campaign plan.
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