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Marketing Fundamentals for Non-Marketers

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Marketing

Marketing Fundamentals for Non-Marketers

3 weeks
15 Learners
Mar 19

A 3-week intensive roadmap designed to equip non-marketing professionals with essential marketing concepts, strategies, and practical skills to understand and contribute to marketing initiatives within any organization.

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W1

Introduction to Marketing & Customer Centricity

By the end of this module you will be able to define core marketing concepts, identify different marketing types, and understand the importance of customer segmentation and buyer personas.

3 videos32m
3 readings
3 topics
1 homework
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Topics

1.1
What is Marketing?
9 minutes
1.2
Types of Marketing
13 minutes
1.3
Customer Centricity
10 minutes
W2

Exploring Digital Marketing Channels & Content Strategy

By the end of this module you will be able to identify key digital marketing channels, understand their basic functions, and outline a simple content strategy for a target audience.

4 videos46m
3 readings
4 topics
1 homework
Learn
W3

Measuring Marketing Performance & Campaign Planning

By the end of this module you will be able to identify key marketing metrics, understand basic analytics tools, and outline a simple marketing campaign plan.

4 videos87m
3 readings
4 topics
1 homework
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