W1
Introduction to Marketing & Customer Centricity
By the end of this module you will be able to define core marketing concepts, identify different marketing types, and understand the importance of customer segmentation and buyer personas.
3 videos•32m
3 readings
3 topics
1 homework
W2
Exploring Digital Marketing Channels & Content Strategy
By the end of this module you will be able to identify key digital marketing channels, understand their basic functions, and outline a simple content strategy for a target audience.
4 videos•46m
3 readings
4 topics
1 homework
W3
Measuring Marketing Performance & Campaign Planning
By the end of this module you will be able to identify key marketing metrics, understand basic analytics tools, and outline a simple marketing campaign plan.
4 videos•87m
3 readings
4 topics
1 homework
References
Week 1: Introduction to Marketing & Customer Centricity
Week 2: Exploring Digital Marketing Channels & Content Strategy
Week 3: Measuring Marketing Performance & Campaign Planning
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