Product-Led Growth Designer Roadmap

A 2-week intensive roadmap to master the principles of Product-Led Growth design, focusing on combining UX research, analytics, and conversion psychology to optimize user flows, onboarding, and feature design for sign-ups, engagement, and retention.

Topics

1.1

Introduction to Product-Led Growth (PLG)

1.2

UX Research Fundamentals for PLG

1.3

Conversion Psychology Basics

1.4

Designing for Acquisition & Activation

Study Resources

→What is Product-Led Growth?→The AARRR Funnel: A Guide to Product Metrics →Cialdini's 6 Principles of Persuasion

How It Works

Learn

Study curated videos and articles

Practice

Solve problems, build things

Verify

Submit your work as proof

Identity

Get a verified skill on your profile

References

1.What is Product-Led Growth?↗

2.The AARRR Funnel: A Guide to Product Metrics↗

3.Cialdini's 6 Principles of Persuasion↗

4.The Hook Model Explained↗

5.Introduction to Google Analytics 4↗

6.A/B Testing: The Ultimate Guide↗

Product-Led Growth Designer Roadmap

Understanding PLG Principles & User Acquisition

Topics

Study Resources

Optimizing for Engagement, Retention & Data-Driven Iteration

How It Works

References