Product-Led Growth Designer

Product-Led Growth Designer

2 weeks
12 Learners
Mar 16

A 2-week intensive roadmap to master the principles of Product-Led Growth design, focusing on combining UX research, analytics, and conversion psychology to optimize user flows, onboarding, and feature design for sign-ups, engagement, and retention.

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W1

Understanding PLG Principles & User Acquisition

By the end of this module you will be able to analyze user behavior using basic analytics, identify key conversion points, and design initial user flows optimized for sign-ups and activation.

2 videos
3 readings
4 topics
1 homework
Learn

Topics

1.1
Introduction to Product-Led Growth (PLG)
1.2
UX Research Fundamentals for PLG
1.3
Conversion Psychology Basics
1.4
Designing for Acquisition & Activation
W2

Optimizing for Engagement, Retention & Data-Driven Iteration

By the end of this module you will be able to design features that drive continuous engagement, implement strategies for user retention, and use analytics tools to identify drop-off points and inform design iterations.

2 videos
3 readings
4 topics
1 homework
Learn
01

Learn

Watch curated videos and read study resources

02

Practice

Practice what you learned

03

Build Projects

Build projects using your new gained knowledge

04

Submit & Verify

Submit your project and get verified by our system

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